I studied digital marketing when the internet was born in 1996, progressing to managing studios for several of the UK’s best digital agencies.
For over 20 years I’ve stood shoulder to shoulder with my clients – building their brands and reputations, changing their markets, and transforming their business with proven, data-driven solutions (including big brands like Sony, Sky, FujiFilm, Aviva, RBS, and Learndirect).
During my career, I’ve worked as a graphic/brand designer, web/ecommerce developer, technical project manager, account manager, studio manager, programme manager, campaign manager, consultant, and digital strategist (not all at the same time!). Every role has given me a unique angle on what works and what doesn’t in digital – and it’s this unique knowledge that I bring to my consulting services today.
In order to thrive in today’s digital world, businesses have to have a purpose and truth that resonates with their chosen audience. The ‘one-size-fits-all’ approach just doesn’t cut it anymore – you need to clearly define your proposition, understand your market, and use methods to engage with them on an emotional level.